Working in partnership with Traveltek, Digitap were commissioned to research and design a new end-to-end user journey for this national, trusted holiday brand. Working closely with the Co-op Travel team, we conducted a full discovery exercise, comprising of extensive research, moderated user testing, customer profiling, and workshops. This research provided comprehensive and objective data to inform the design process, resulting in a seamless cross device user journey to aid higher conversion rates.
CRO, Digital Design, UX
