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Who made the squad

We are a collective of senior consultants with individual specialisms. We work together on a per-project basis, using our many years’ of expertise and knowledge, to deliver work that performs and delivers results for your business.

Dominic Williams
Founder & Creative Director

Former founder and Creative Director of Fat Media Ltd, with over 20 years’ experience working in the digital industries. Expertise in all aspects of UX, digital design, brand design and digital strategy. As a Creative Director has led large digital production teams and major B2B/B2C digital accounts for Warburtons, Typhoo, Balfour Beatty, The Foresight Group, Lakeland, Samsung and Birds Eye. MA (Dist), BA (Hons)

Warren Davey
Brand & Marketing Strategist

MBA qualified marketing leader with both leading agency and blue-chip client side experience. Experienced senior strategist and leader across multiple disciplines, Brand, ATL, CRM, Digital, Data, PR and Content, Product Development, and across various sectors Travel, B2B, Finance, Utilities, Ecommerce, Telco and Technology. MBA, BA (Hons)

David Whiteford
Technical Director

Ex-Founder and Technical Director of Fat Media Ltd. with over 15 years’ experience working in the digital industries. Umbraco Certified ASP.NET Developer, with skills in C#, VB.NET, ASP.NET, MVC, Classic ASP, JavaScript and many other languages. MSc (Dist), BA (Hons)

Callum Strong
Lead Front-End Developer

Over 10 years' professional experience working for award-winning digital agencies. Freelance designer, developer and SEO consultant for 3 years. Skills in HTML5, CSS (including Sass and LESS), JavaScript, jQuery, PHP and other programming languages.

Emma Kidd
Marketing Strategist

BSc, CIM PG Dip, APM PMQ qualified multidisciplinary project management and marketing professional with 15 years’ in-house and agency experience in both the public and private sectors. Skills and experience include the management of large scale website redevelopment projects, most recently for the University of Cumbria and local government, the development and leadership of award winning marketing teams and campaigns, brand strategy and implementation, CRM, content and digital marketing, customer acquisition and conversion.

Tom Kidd
Art Director & Designer

A multidisciplinary creative working across brand, print & digital, with over 20 years’ agency experience at some of the North West’s most respected agencies, whilst picking up a few industry awards and nominations along the way.

Guy Corbet
PR and Communications

With more than 25 years in the communications industry, I’ve launched companies and products, advised senior executives, handled major crises and shaped, built and protected brands and reputations. My own business experience includes launching, managing and marketing some of the leading communications agencies of our time. I like to work with ambitious people and organisations, whether innovators or entrepreneurs, big brands, government or industry bodies, from bold start-ups to the FTSE-100.

James Boyd-Wallis
PR and Communications

I help companies to build, enhance and protect their reputation. I’ve worked across a range of sectors from financial services and fintech, to online leaders and technology, and business travel to professional services. Advising CEOs and board members as well as marketing and communications teams, I develop integrated corporate and public affairs communications programmes that deliver a return on investment. My skill set includes stakeholder relations, international campaigns, corporate positioning, message development, and crisis and reputation management.


Who we work with

We work closely with our clients, forming long-term partnerships and becoming extensions of their team.