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Travel & Technology

Brand, UX design and web development for the travel and travel technology sectors

Digitap provides brand, web and UX design for the travel sector. Our research led, data-driven approach results in fluid, intuitive user experiences and optimised cross-device booking journeys for holiday websites and online businesses.

Digitap are design and web development specialists in the Travel and Travel Technology sectors. We help businesses stand out, generating genuine interest and custom, and we are focused on delivering results for our clients.


The digitap team have the skills, expertise and experience in brand, digital design, UX and web development.

We provide brand, web and UX design for the Travel sector.


Rather than leaping straight into aesthetic brand considerations, we need to know who you are as a travel business, and understand your objectives, culture and values. You know your travel business better than anyone, and by closely collaborating with our clients in the travel sector we can create brand strategies to drive your business both internally and externally.


A travel brand is more than just a nicely designed logo. At Digitap, we want to get under the skin of your business, understand your culture, position in the travel market, and most importantly your paying customers; which will then inform every design decision we make when creating a complete set of brand assets.


A good travel user experience is invisible, which is why we strive to create the most intuitive, smooth and obstacle-free user booking and lead generating journeys which are a delight to use; all led by data gathered from extensive research and analysis, and by placing ourselves firmly in the shoes of your target audience.


We specialise in combining beautiful cutting-edge visuals with technically complex travel systems and platforms, slick user interfaces and delightful micro interactions to create stunning cross-device digital designs of the highest quality. Our work not only looks great, but because it’s data driven, collaboratively developed and continuously optimised, will perform, convert and drive digital growth for your travel business.


Senior web-development expertise, direction and resource is difficult to find and in high demand in the travel industry. So in addition to providing creative and strategic digital consultancy, we have over 50 years’ combined experience developing and managing complex digital platforms across multiple coding languages, using the latest responsive front-end technologies and popular CMS platforms such as WordPress and Umbraco.


Our work is never finished, continued analysis and iteration is how we optimise your travel business’s digital performance. We’ll use data to drive your conversion rates upwards in cycles of incremental improvement to your booking platforms, ultimately delivering increased revenues for your business.

Brand Design , Brand Strategy , CRO , Digital Design , UX


Tour Amigo UX and Digital Design
Animation , Brand Design , Brand Strategy , CRO , Digital Design , UX , Web Development

Tour Amigo

VF Global Brand Design
Brand Design , Digital Design , Print Design , Web Development

VF Global

Trusted Trip Digital Design & Development
Brand Design , Brand Strategy , Digital Design , UX , Web Development

Trusted Trip

An integrated approach


Whatever your needs, the Digitap team have the skills to help. Our strategic and integrated approach means we become an extension of your team. Our model delivers performance more efficiently than traditional agencies, using our collective professional and industry experience to deliver results for your travel business


Who we work with

We work closely with our travel and travel technology clients, forming long-term partnerships and becoming extensions of their team.

Understanding Travel

Travel businesses face specific online challenges:

continual market changes and pivoting requires quick, efficient and coordinated capability, across a broad range of digital disciplines.

The variable development cycle of new propositions and ongoing optimsation needs fluid and flexible access to this design capability.

Full service capability

The Travel sector is omni-channel so needs an integrated approach.

Online travel businesses require marketing expertise from across travel and technology sectors.

The Digitap team meets these demands.

We offer a full-service design, digital and marketing capability for travel and travel technology businesses.



I've known Dominic for many years when working with a mutual travel client, whilst I was CEO at Traveltek. Dominic is a very professional individual and his company Digitap exemplary in everything they do. I've recently introduced Digitap to Tour Amigo Pty Ltd, of Brisbane Australia, where again he took the company through a full rebranding exercise whilst the company pivoted from a consumer facing business to a B2B travel technology provider. I wouldn't hesitate to recommend Dominic and Digitap to anyone.

Kenny Picken - Investor and Entrepreneur


A very quick and responsive agency! Digitap took our initial ideas and created a brand and website we are more than happy with, would happily recommend them to other companies in our network.

Charles Obank - Managing Director, VF Global Ltd


Dom and the amazing team at Digitap were referred to Tour Amigo from previous satisfied clients to assist Tour Amigo in our rebrand, redesign and creating a product/brand strategy. Digitap consulted with our team to get everyones input and ensured they had a comprehensive understanding of our brand and objectives. They produced strategies and designs that were exactly what we were seeking and exceeded our expectations. They were professional, very responsive and delivered customised solutions that produce real results in the timeframe and budget specified. We would highly recommend Digitap services for digital design and brand strategy.

Murray Decker - CEO, Tour Amigo