Digitap provides brand, web and UX design for the travel sector. Our research led, data-driven approach results in fluid, intuitive user experiences and optimised cross-device booking journeys for holiday websites and online businesses.
Rather than leaping straight into aesthetic brand considerations, we need to know who you are as a travel business, and understand your objectives, culture and values. You know your travel business better than anyone, and by closely collaborating with our clients in the travel sector we can create brand strategies to drive your business both internally and externally.
A travel brand is more than just a nicely designed logo. At Digitap, we want to get under the skin of your business, understand your culture, position in the travel market, and most importantly your paying customers; which will then inform every design decision we make when creating a complete set of brand assets.
A good travel user experience is invisible, which is why we strive to create the most intuitive, smooth and obstacle-free user booking and lead generating journeys which are a delight to use; all led by data gathered from extensive research and analysis, and by placing ourselves firmly in the shoes of your target audience.
We specialise in combining beautiful cutting-edge visuals with technically complex travel systems and platforms, slick user interfaces and delightful micro interactions to create stunning cross-device digital designs of the highest quality. Our work not only looks great, but because it’s data driven, collaboratively developed and continuously optimised, will perform, convert and drive digital growth for your travel business.
Senior web-development expertise, direction and resource is difficult to find and in high demand in the travel industry. So in addition to providing creative and strategic digital consultancy, we have over 50 years’ combined experience developing and managing complex digital platforms across multiple coding languages, using the latest responsive front-end technologies and popular CMS platforms such as WordPress and Umbraco.
Our work is never finished, continued analysis and iteration is how we optimise your travel business’s digital performance. We’ll use data to drive your conversion rates upwards in cycles of incremental improvement to your booking platforms, ultimately delivering increased revenues for your business.
