Working in partnership with Traveltek, Digitap were privileged to be asked to research and design a brand new booking journey for iconic high street brand Hays Travel.
Using analytics data, heatmapping, remote user testing and wireframing workshops as part of the discovery exercise, this objective research then informed the thorough cross-device design process. The end result was a positive, slick, intuitive user experience that successfully reflected the nationally loved Hays Travel brand.
CRO, Digital Design, UX
